Certified Content Coalition
Scott Yates is the founder of the Certified Content Coalition, a new system of auditing existing journalism groups to help increase the visibility of verifiable publishers to platforms and advertisers. The CCC is an outgrowth of Yates’ time as the first Entrepreneur in Residence at CableLabs, the global center for research in the cable and broadband industry.
Before that he started three companies. The first is now part of Microsoft. The second still operates as BillTrack50. The third is blog writing service where he remains on the board. Before that he was a working journalist in New York City and his home state of Colorado.
He has a journalism degree from New York University and lives in Denver with his wife, son, dog, and dictionary collection, and in his spare time is trying to fix Daylight Saving Time.
News verification is becoming an essential part of journalism and it goes far beyond the traditional fact-checking. Many startups and news organisations are working on this dilemma: what must be verified? The media itself, the journalist, the piece of information or a mix of those three elements?
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