Founder and CEO
Parse.ly
We all agree that we are all different people. We all have our individual goals, beliefs, and experiences. Why then, do we treat our audience as if they were one person? This has to change. Some come to a website through Google or Facebook, some through a link in an email. Some leave immediately and […]
As news media are moving away from a failing mass consumption model fuelled by advertising, a new personalised model based on subscriptions could be taking over. Will this lead to a more empowered consumer with better return on time investment? And news organisations being adequately rewarded for their work? Can a model created for music […]