Martin Jönsson

Head of Editorial Development
Dagens Nyheter

Martin Jönsson is Head of Editorial Development at Sweden’s leading daily, Dagens Nyheter and has been a key driver in the newspaper’s digital transformation and innovation when it comes to audience engagement and how to make audience data accessible and actionable to the entire organisation. DN is leading the way in Scandinavia in terms of growing digital subscriptions and has managed to lower churn drastically, by working with machine learning and cross-functional teams focused on building digital loyalty through editorial quality and world class storytelling.

Martin Jönsson has been a journalist for 37 years and has previously been Digital Director at Swedish Public Radio, Deputy Editor-in-Chief at Svenska Dagbladet, Professor in Journalism at the University of Gothenburg and a media analyst for both Schibsted and Bonnier.



Ask me Anything: Strategies to engage your audience

This is the time for you to ask our speakers anything you want to know about their engagement strategies. From candid to thought-provoking, this interactive session will provide honest feedback and actionable insights. Jim Roberts will be the moderator of this session.