speaker-info

Marie-Hélène Smiejan-Wanneroy

Managing Director
Mediapart

Marie-Hélène Smiejan-Wanneroy is a founding shareholder of Mediapart, the ten-year old French internet native daily news site, with today over 150,000 paying members and 4.7 million unique monthly users. Steadily growing since launch, Mediapart broke even seven years ago and generates today a 15% profit margin — without advertising. A group of stable shareholders own 62% of equity.

Managing director since day one, Marie-Hélène oversees shareholding, administration, finance, marketing, technology, communications and customer relations. Over ten years her team has grown from three to 43.

Marie-Hélène graduated from the ESSEC business school and holds a degree of Chinese from INALCO (she spent 1975-76 in China). Prior to Mediapart she had a long career in information technologies. She created her first company in 1981 and sold it in 1989. Subsequently she held management positions in a number of European IT groups. In 2003 she created a consultancy to advise investors in China. In 2007 she joined Edwy Plenel to launch Mediapart.

Session

Reader-first: Monetisation strategies

Session

Douglas McCabe will present an Enders Analysis report on subscriptions, membership and other payment models report, and interview the rest of the panel regarding this subject. The report will be available to the GEN Summit participants. As quality news provision increasingly moves towards subscription and membership models, the independent media analyst firm Enders Analysis publishes new research, […]

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