Hannah Ray

Head of Social Strategy & Storytelling
Vogue International

Hannah Ray previously worked on Instagram’s flagship editorial team for three years, pioneering approaches to storytelling through words and pictures for huge global audiences. She was the first international hire for the company, growing the Instagram community in Europe, and later became a lead producer on the team. Hannah helped launch Instagram Stories globally. Before Instagram, Hannah worked at the Guardian in the newsroom, experimenting with new media to engage audiences.

Since Instagram, Hannah works with media brands as a freelance community consultant and Instagram editorial producer with clients such as the Tate and BBC. She works part time as Head of Social Strategy and Storytelling for Vogue International, for Condé Nast International’s Digital, creating strategy and stories for Vogue’s global suite of editorial accounts.


Quality vs Quantity: how to understand and improve audience engagement

Main Stage SNFCC