Head of Social Strategy & Storytelling Vogue International
Hannah Ray previously worked on Instagram’s flagship editorial team for three years, pioneering approaches to storytelling through words and pictures for huge global audiences. She was the first international hire for the company, growing the Instagram community in Europe, and later became a lead producer on the team. Hannah helped launch Instagram Stories globally. Before Instagram, Hannah worked at the Guardian in the newsroom, experimenting with new media to engage audiences.
Since Instagram, Hannah works with media brands as a freelance community consultant and Instagram editorial producer with clients such as the Tate and BBC. She works part time as Head of Social Strategy and Storytelling for Vogue International, for Condé Nast International’s Digital, creating strategy and stories for Vogue’s global suite of editorial accounts.
In the past, the media industry has been focusing on reaching large target audiences. Today, the word “audience” is constantly challenged: editors and advertisers have shifted to building communities, allowing for more interaction and new ways of monetisation. Engagement is the new battlefield of the attention economy. Moderator: Thomas Menguy, CTO and Co-founder, Wildmoka