Director of TRIC Media
Former Editor at O Globo
Chico Amaral, an associated director of TRIC Media, is a professional with a wide and extended experience in the industry: from design and visual narratives to digital strategy, developement of products, content production and digital transformation. As a associated director of Cases i Associats, between 2001 and 2013, he has cooperated with the renewing process of many newspapers in Europe and South America. In the last six years, as executive editor at O Globo, he participated in the digital transformation of one of the most important Brazilian newspaper.
In today’s digital-first media environment, new publications often begin with a website. But when Condé Nast International decided to launch its first global publication — coming in 2019 — it began instead with a newsletter, prioritising high engagement with a select audience over total reach. This discussion will outline learnings for launching a new global-reaching […]