speaker-info

Dmitry Shishkin

Strategy Consultant for Analytics Platform
IO Technologies

Dmitry enjoys working on the intersection of creative and tech and cares deeply about what innovation and storytelling can do together to inspire people around the world. He joined a travel media hypergrowth startup Culture Trip in January 2019 from the BBC World Service, where he worked as Digital Development Editor for 41 foreign language news teams. Originally from Moscow, Dmitry has worked in various senior editorial development roles for the digital part of BBC News. He serves as a member of the advisory board of World Editors’ Forum for WAN-IFRA as well as a strategy consultant for analytics platform IO Technologies.

Session

5 things to remember when optimising your homepage for engagement 

The Lighthouse (8th floor)

IO TECHNOLOGIES: A workshop for anyone in editorial that teaches best-practice homepage optimisation principles and hard-learned lessons. Hear the DOs and DONTs that are dictated by real-world publisher data and learn how to best use benchmarking and A/B testing when optimising homepages. Learn how to get the most of your homepage and how to train […]

Workshop
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