Deb Adeogba

Sr. Media Experience Manager
Microsoft News Labs

Deb Adeogba graduated with a degree in journalism and mass communications from New Mexico State University in 1999. Following her studies, she worked as a Director and Technical Director for KOB-TV in Albuquerque, N.M., and at WVEC-TV in Norfolk, VA. She returned to KOB-TV in 2005, where she served as a Production Manager, then IT broadcast technologist and IT Manager and, ultimately, Assistant Chief Engineer before departing for KIRO-TV in Seattle, WA in 2014. 

Deb served as the Director of Technology for Cox Media Group and KIRO-TV for four years and joined Microsoft in October of 2018 as a Senior Media Experience Manager on the Microsoft Modern Journalism team. Deb was also honored to receive the TVNewscheck Women to Watch in Technology award at NAB in 2018 for her work with livestreaming and voice.


Livestreaming with Microsoft Mixer

The Lighthouse (8th floor)

MICROSOFT NEWS: Livestreaming matters. The authenticity of livestreaming resonates with viewers and builds a deeper connection through live interaction. Livestreaming continues to trend up. 52% of viewers watch livestreaming weekly, 37% of 18-34 year olds watch livestreaming at least once daily, and 19% watch livestreamed how-to videos. Deb will show you how you can use […]


The voice challenge: how smart speakers will change news consumption

Greek National Opera (ground floor)

Search engines have changed the way news content is consumed and produced. With the rise of speakers and vocal/personal assistants, users are now directly interacting with AI-driven devices, creating a new step in the “attention economy”. If smart speakers become as popular as smartphones, news organisations must understand how voice news are consumed, produced and […]

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