Anna Bateson

Chief Customer Officer
The Guardian

Anna Bateson is chief customer officer of Guardian News & Media (GNM). She is responsible for the Guardian’s membership, subscription and contributions programmes, partnerships with technology businesses including Google and Facebook, syndication and licensing, and other consumer revenues including the Guardian’s live events. She also oversees the Guardian brand and all Guardian marketing.

Anna joined GNM in December 2016 as VP for Platforms and Partnerships, managing global relationships with digital technology partners including Google and Facebook, and pioneering the Guardian’s commercial video strategy in partnership with editorial and digital teams.

Before joining GNM she has had a long and varied career in media and marketing having spent seven years at Google and YouTube, resulting in a three-year stint running global consumer marketing out of their San Francisco HQ. Prior to joining Google, Anna led brand and viewer marketing at the UK’s largest commercial broadcaster ITV and before that was VP of Marketing at MTV Networks.


Reader-first: Monetisation strategies


Douglas McCabe will present an Enders Analysis report on subscriptions, membership and other payment models report, and interview the rest of the panel regarding this subject. The report will be available to the GEN Summit participants. As quality news provision increasingly moves towards subscription and membership models, the independent media analyst firm Enders Analysis publishes new research, […]