Will foundations replace advertisers and sponsors?


The marriage between advertisers and content producers is getting strained now that brands are finding ways to promote their products and services through direct marketing and social networks – we, the media, are no longer a vehicle. At the opposite end, foundations and non-profits consider media to be indispensable for our democracies. They also want to support more diversity. Can we shift from one business model to another one?

Sharon Moshavi will be moderating this session.

main stage