The voice challenge: how smart speakers will change news consumption

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Search engines have changed the way news content is consumed and produced. With the rise of speakers and vocal/personal assistants, users are now directly interacting with AI-driven devices, creating a new step in the “attention economy”. If smart speakers become as popular as smartphones, news organisations must understand how voice news are consumed, produced and monetized.


Mar Cabra, Former Head of Data & Research Unit, ICIJ

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