Uncovering user behaviour online: Global trends for data journalism

The Lighthouse (8th floor)

SEMRUSH: In this day and age the average person is always turned on. So in a world that is constantly online, it’s about time we explore the rising trends of user behaviour and online visibility data. Olga Andrienko, Head of Global Marketing at SEMrush, shows how to collect credible data related to user behaviour metrics within 24 hours: What are people across the globe searching for online? What can websites’ traffic tell us? How do you analyse topical debates and divided opinions by utilising Twitter sentiment? During the workshop Olga will provide examples of how online search trends and social media sentiment analysis has further enhanced the lens behind telling the story.

Masterclass