Reader-first: Monetisation strategies


Douglas McCabe will present an Enders Analysis report on subscriptions, membership and other payment models report, and interview the rest of the panel regarding this subject. The report will be available to the GEN Summit participants.

As quality news provision increasingly moves towards subscription and membership models, the independent media analyst firm Enders Analysis publishes new research, covering news publisher strategies and assessing business objectives, product and service design, key metrics, editorial decisions, systems and culture developments — and highlighting the key challenges and opportunities ahead.

Douglas McCabe will be then moderating a period of questions with the other speakers of the session.