Quality vs Quantity: how to understand and improve community engagement

Greek National Opera (ground floor)

In the past, the media industry has been focusing on reaching large target audiences. Today, the word “audience” is constantly challenged: editors and advertisers have shifted  to building communities, allowing for more interaction and new ways of monetisation. Engagement is the new battlefield of the attention economy.

Moderator:

Thomas Menguy, CTO and Co-founder, Wildmoka

main stage