In today’s digital-first media environment, new publications often begin with a website. Earlier this year, Condé Nast International launched its first global publication, which began instead with a newsletter, prioritising high engagement with a select audience over total reach. This discussion will outline the learnings for launching a new global-reaching title, and why the role platforms — from websites to social media — need to be rethought.
Lauren Indvik, Chief Editor, Vogue Business
Francisco Amaral, TRIC Media, former Multimedia Editor, O Globo