Blockchain technologies already went through a first hype cycle with multiple companies trying to sell their own coins. But there is an entirely different perspective called “Blockchain before crypto”. It means that many organizations look into how blockchain can help as a technology, in making processes simpler, payment faster, relationships more reliable.
Across the world, professional creators of content such as journalists, photographers, filmmakers and musicians experience trouble as the old systems scale down and the new platforms often pay much much less, even for heavily used content.
With blockchain we might be able to change this: use the features to reliably identify a creator and the content she/he owns, acquire the content for a wide variety of uses, pay reliably, based on “smart contracts”.
Scott Yates, Founder, Certified Content Coalition